Go-to-Market Team Lead

Who are we and why should you care?
Teamleader is a SaaS scale-up born in 2012 in Ghent, Belgium, and part of the Visma Group since 2022. Our mission? To make work easier, not harder, for small and medium-sized businesses.
Here’s what we bring to the table:

• Teamleader Focus: the all-in-one tool that helps small businesses optimise CRM, projects, and invoicing.

• Teamleader One: the go-to e-invoicing software that self-employed pros can count on.

We’ve also been growing smarter through strategic acquisitions:

• Teamleader Orbit (2019): helping medium-sized agencies thrive and scale.

• Vectera (2022): powering seamless customer meetings.

• Dexxter (2024): making financial admin a breeze for freelancers.

Curious to learn more about us, our products, and why you’ll love working at Teamleader? Check us out here.

We are looking for a Go-To-Market team lead to join us
Teamleader and Teamleader Focus are in motion and we need someone who can turn all that movement into a clear, confident go-to-market story. For the market, for our Sales and all our other teams.

That’s where you come in. You’ll lead a team who you’ll help grow further, besides guiding them through the day-to-day. At the core of the role, you'll drive the positioning and messaging strategies that boost how we perform in the market, backed by a deep understanding of our audience and our product.

As a Go-To-Market Manager at Teamleader, you’ll:

• Lead and develop a team of 2 product marketers & 1 GTM analyst.

• Own our messaging strategy, crafting brand and product narratives that differentiate us in the market and drive demand for our Teamleader Focus product across every segment.

• Help the team orchestrate successful product launches.

• Drive strategic GTM initiatives: market potential & maturity, pricing and packaging, segmentation, targeting and positioning, brand architecture, etc.

• Balance resources and priorities to maximize business impact.

• Build strong partnerships with Data, Product, Sales, and Customer Success so our marketing strategies align with product development and revenue goals.

Why others chose Teamleader: we're lively, not corporate
We have the energy and boldness of a start-up and the expertise and pragmatism of a scale-up. The result: a team of both young and seasoned professionals led by supportive and approachable managers who give recognition and rewards for hard work. You’ll be working in a fast-paced tech environment with open feedback culture and room for initiatives as well as ideas. You’ll have plenty of room to apply your personality, express yourself, and impact our course of action with your insights or ideas.

On top of that, you’ll get:

• An extensive training budget.

• A hybrid working model: a pleasant mix of office and home working.

• A personal tooling budget, to make working from home as comfortable as from our offices.

• Daily budget-friendly in-house prepared lunch and dinner options (only in our Ghent office), as well as Friyays and numerous sport initiatives!

• 32 holidays on top of the standard public ones! (based on full-time employment).

• Our long-lasting dedication to employee well-being, just take a look at our career page and Instagram to see how we keep the Team(leader) spirit going.

We value diversity
Our ambition is to build and sell a product that helps everyone everywhere (starting with Europe) to work smarter, so we want our team to reflect that. We believe that a diverse, inclusive working environment is crucial to realise that ambition, so we’re committed to continue to build and cherish a culture where every colleague feels welcome, appreciated and heard.

You’d be a great fit for this role if you:

• Bring 7+ years of product marketing experience, including at least 1 year of team leadership experience.

• Demonstrate proven success owning segmentation, positioning, messaging, pricing & packaging on a strategic level.

• Have the ability to turn strategy into a story that gets stakeholders and teams excited and motivated.

• Think analytically and back up your decisions with data.

• Show excellent stakeholder & project management skills across multi-functional teams.

• Can develop high-level strategy and execute initiatives if needed.

• Carry experience in B2B environment; specific SaaS experience is a plus.

• Fluent in Dutch and English; French is a plus.

• Are excited about AI and its possibilities; being a frontrunner is a plus.

Interested? Questions? Get in touch!